Dedicated and creative professional with a strong background in design, digital marketing, and event planning. Seeking opportunities to leverage my diverse skill set and experience as Co-Founder at Reboot & Co. and to contribute to dynamic projects and drive business growth.
Professional Experience:
Reboot & Co.
Co-Founder / Creative Director, 2019 - Present
-Oversight of all digital and physical creative assets released across the brand, ensure that creative solutions meet Reboot’s creative and brand standards, while supporting strategic brand priorities and key business needs.
-Manage and lead a team of independent contractors to conceptualize and execute creative 360 campaigns across all digital touchpoints, inclusive of social and display paid media, eCommerce (home page, landing pages, PDP/PLP), email marketing, CRM and organic social.
-Manage all aspects of the product design process, which includes design, creation/co creation, sketching, building and fitting, combining all necessary trend, material, and market research into a viable product line while ensuring that products are leading in the context of market trends as well as business strategy and brand image.
-Work cross functionally to conceptualize, develop and plan best practice strategies and ensure project task forces are clear on deliverables, timelines and roles and responsibilities for all events.
Alienant
-Executive and Creative Assistant, 2024 - Present
-Play a pivotal role in the creative and marketing strategies for new collections, contributing innovative ideas, product concepts, and categories to enhance promotional efforts and support collection launches.
-Spearhead press pitching efforts for stories covering the brand in prominent fashion magazines, enhancing brand visibility and media presence.
-Conduct interview scheduling and applicant vetting for new hire positions, assessing resumes and portfolios to ensure alignment with the brand's ethos and requirements.
Nest Interiors
Project-Based Design Assistant, 2020 - 2023
-Assisted in sourcing and selecting key design elements for various scale projects, including coastal homes and mountain estates, focusing on elements like lighting, art, plumbing, and cabinetry hardware.
-Aided in the creation and presentation of visual aids and mood boards, facilitating effective communication of design concepts and ensuring client needs were met.
-Contributed to spatial planning and the selection of materials, finishes, and color schemes, ensuring a cohesive and functional design approach.
Semester At Sea / ISE
Audio Visual Work Study, 2018
-Played a key role in the seamless operation of technical hardware used in the ships live/learn community.
-Maintained all ISE issued hardware for use in instructional education environments.
-Operated on board stage lighting and sound equipment for shows and productions.
Volunteer Experience:
Bands on the Bayou - Pensacola, Florida
Head of Social Media Marketing and Merchandise, 2021 - 2023
-Founding committee member actively involved in event planning, logistics, and fundraising (over $24,000 raised in 2022. $48,000 in 2023)
-Led social media marketing efforts, boosting the organization's online presence.
-Contributed expertise to merchandise design and development.
American Heart Association - Pensacola, Florida
Executive Committee Member for Heart Ball of NWF, 2023
-Provided creative direction to shape event design and atmosphere.
-Managed vendors to ensure exceptional quality, executed planning and vendor logistics, and curated enticing menus.
-Actively participated in fundraising efforts, raising awareness and support for the American Heart Association's mission. (Over $180,000 in funds raised for AHA.)
Education:
Florida State University - Tallahassee, Florida
BS, Information Communication and Technology, 2016 - 2020
Professional Experience:
Reboot & Co.
Co-Founder / Creative Director, 2019 - Present
-Oversight of all digital and physical creative assets released across the brand, ensure that creative solutions meet Reboot’s creative and brand standards, while supporting strategic brand priorities and key business needs.
-Manage and lead a team of independent contractors to conceptualize and execute creative 360 campaigns across all digital touchpoints, inclusive of social and display paid media, eCommerce (home page, landing pages, PDP/PLP), email marketing, CRM and organic social.
-Manage all aspects of the product design process, which includes design, creation/co creation, sketching, building and fitting, combining all necessary trend, material, and market research into a viable product line while ensuring that products are leading in the context of market trends as well as business strategy and brand image.
-Work cross functionally to conceptualize, develop and plan best practice strategies and ensure project task forces are clear on deliverables, timelines and roles and responsibilities for all events.
Alienant
-Executive and Creative Assistant, 2024 - Present
-Play a pivotal role in the creative and marketing strategies for new collections, contributing innovative ideas, product concepts, and categories to enhance promotional efforts and support collection launches.
-Spearhead press pitching efforts for stories covering the brand in prominent fashion magazines, enhancing brand visibility and media presence.
-Conduct interview scheduling and applicant vetting for new hire positions, assessing resumes and portfolios to ensure alignment with the brand's ethos and requirements.
Nest Interiors
Project-Based Design Assistant, 2020 - 2023
-Assisted in sourcing and selecting key design elements for various scale projects, including coastal homes and mountain estates, focusing on elements like lighting, art, plumbing, and cabinetry hardware.
-Aided in the creation and presentation of visual aids and mood boards, facilitating effective communication of design concepts and ensuring client needs were met.
-Contributed to spatial planning and the selection of materials, finishes, and color schemes, ensuring a cohesive and functional design approach.
Semester At Sea / ISE
Audio Visual Work Study, 2018
-Played a key role in the seamless operation of technical hardware used in the ships live/learn community.
-Maintained all ISE issued hardware for use in instructional education environments.
-Operated on board stage lighting and sound equipment for shows and productions.
Volunteer Experience:
Bands on the Bayou - Pensacola, Florida
Head of Social Media Marketing and Merchandise, 2021 - 2023
-Founding committee member actively involved in event planning, logistics, and fundraising (over $24,000 raised in 2022. $48,000 in 2023)
-Led social media marketing efforts, boosting the organization's online presence.
-Contributed expertise to merchandise design and development.
American Heart Association - Pensacola, Florida
Executive Committee Member for Heart Ball of NWF, 2023
-Provided creative direction to shape event design and atmosphere.
-Managed vendors to ensure exceptional quality, executed planning and vendor logistics, and curated enticing menus.
-Actively participated in fundraising efforts, raising awareness and support for the American Heart Association's mission. (Over $180,000 in funds raised for AHA.)
Education:
Florida State University - Tallahassee, Florida
BS, Information Communication and Technology, 2016 - 2020
Semester At Sea / ISE - Global
Spring Semester Study Abroad Program, 2018
Spring Semester Study Abroad Program, 2018
Skills
- Concept Ideation
- Video Direction
- Photo Shoots
- Video Production
- QuickBooks
- Shopify
- Facebook for Business
- Canva
- Adobe Lightroom
- Adobe Photoshop
- Adobe Illustrator
- Graphic Design
- Hospitality Service
- Event Planning
- Corporate Events
- Video Direction
- Photo Shoots
- Video Production
- QuickBooks
- Shopify
- Facebook for Business
- Canva
- Adobe Lightroom
- Adobe Photoshop
- Adobe Illustrator
- Graphic Design
- Hospitality Service
- Event Planning
- Corporate Events
- Google Analytics
- Search Engine Optimization (SEO)
- Design Thinking
- Web Design
- Fashion Design
- Interior Design
- Advertising
- Business Development
- Wellness Programs
- Health & Wellness
- Digital Marketing
- Microsoft Office Suite
- Shopify
- Quickbooks
- ChatGPT AI
- Midjourney AI
- Runway AI
- Search Engine Optimization (SEO)
- Design Thinking
- Web Design
- Fashion Design
- Interior Design
- Advertising
- Business Development
- Wellness Programs
- Health & Wellness
- Digital Marketing
- Microsoft Office Suite
- Shopify
- Quickbooks
- ChatGPT AI
- Midjourney AI
- Runway AI